Articles
How to put AI to work in a real business, written the way I teach it to office teams.
- AI Is a Coworker, Not SoftwareThe biggest mistake people make with Claude and ChatGPT is treating them like software. Treat AI like a new hire you train, and the generic answers go away.
- Stop Prompting, Start BriefingThere's no magic prompt. A two-minute experiment shows why the context you give AI matters far more than how you word the request.
- What AI Costs Compared to a New HireA paid Claude plan runs $20 to $100 a month. Here's how that compares to a hire, and the catch that decides whether the money is well spent.