The Mission
This Day exists to help sponsor 3,000 children in developing countries. Here's the whole story.
A Note in a Journal
I've journaled almost every day since 2012. It started as pen and paper, and now it's mostly me talking into a Google Doc, but the habit stuck. Most entries are ordinary. This one wasn't.
On November 12, 2024, I wrote down something I couldn't shake: I felt like God was asking me to reassess work. On paper, that made no sense. I was on the executive team at Edelman, a growing home services company. The job paid well, I loved the people, and it checked every box. There was no good reason to reassess anything.
So I did what most of us do. I went back to normal life. Seven months went by, I stayed busy, I stayed distracted, and nothing came of it.
Seven Days of Silence
On July 11, I had lunch with Nick Jones, one of the guys on my team. He'd just finished a 7-day water fast and couldn't stop talking about what it did for him. Something clicked. I started my own fast the next day and asked my mom and dad to join me.
For seven days I ate nothing and set aside 30 minutes a day to sit in complete silence with my journal. No food, no phone, no noise. I'd spent seven months distracted, so I gave God seven days with the distractions stripped away.
That's when the vision came.
I didn't know what it would look like yet. I just knew that was the assignment.
Doors Started Opening
One of those doors had actually cracked open before the fast. In early June, my dad started talking with me about taking over Maxwire, our family's internet company. My honest first answer was no way. He didn't push. He told me to pray about it, and that no was an okay answer.
The clarity didn't come until the fast was done. We talked it through as a family, prayed on it, and said yes. I officially purchased Maxwire on January 1, 2026, and three months later, on Good Friday, April 3, 2026, I worked my last day at Edelman. This became my full-time work. Maxwire was the stepping stone that made the leap possible, and no matter where it is ten years from now, it will always be part of this story.
This Day AI Consulting came out of that same season. AI is changing how work gets done whether anyone's ready or not, and most businesses don't know what to do with it. We built This Day to be an ethical guide through that change: not using AI to remove people, but to help people do their best work.
Why This Day
The name comes from the Lord's Prayer: give us this day our daily bread. That line isn't really about food. It's about provision, and about relying on God for it one day at a time.
There's urgency in it too. These kids don't need support someday. They don't need it after we hit some growth milestone. They need it this day. The name keeps that in front of us every time we say it.
How It Works
We give 10% of our gross revenue to Lifesong for Orphans, who care for orphans and vulnerable children around the world. Gross revenue, not profit. We wanted this to be first fruits instead of leftovers, giving off the top before anything else gets paid. The faith math is simple: God, if you're in this, you'll help us live on the 90% just fine.
We're not at 3,000 yet. But every client, every project, and every win moves the counter.
Luke Bachtold
Founder, This Day AI Consulting
Every Project Moves the Counter
When you work with This Day, part of every dollar feeds kids who need it this day. Bring us your biggest bottleneck and let's get to work.